GMK Ltd., Beretta’s UK-based sister company and distributor, facilitated a memorable trip to Italy for British Premium dealers. The trip provided an invaluable insight into the rich heritage and advanced manufacturing capabilities of Beretta, one of the world’s leading
firearms manufacturers.
The delegation of British Premium dealers was warmly welcomed in Gardone Val Trompia by none other than Franco Gussalli Beretta, President of the Beretta Holding. This visit included an extensive tour of Beretta’s production facilities, offering a behind-the-scenes look at the intricate processes of stock making, customisation, engraving, and handmaking of gun cases.
The purpose of the visit to Beretta was to introduce the PB Selection, which features top-tier models including the EELL, 486, and DT11. The highlight was the new technology introduced with the SL2, especially the Steelium Pro X barrels designed to maximize terminal energy on the target while minimizing recoil and muzzle flip. Dealers had the chance to test the SL2 at Concaverde in Lonato, and the feedback was overwhelmingly positive. The GMK team reported that participants were particularly impressed by the negligible recoil and the exceptional performance of the SL2.
“We hope this visit has provided our customers with a deeper understanding of the PB selection product range, they have seen first-hand the dedication to craftsmanship and innovation Beretta continuous strive for. The trip was an excellent opportunity to build even closer relationships with our Premium dealers,” said David Barton, General manager, GMK.
This initiative not only reinforces the strong ties between Beretta and GMK Ltd. but also enhances the knowledge and relationship of UK dealers with the Beretta brand.
