Farlows, the iconic London outfitter known for catering to enthusiasts of fly fishing and shooting, has officially reopened its flagship store on Pall Mall after an extensive two-month renovation.
This refurbishment brings a modern twist to the store while staying true to the brand’s rich heritage and commitment to quality.
Upon entering the newly redesigned store, visitors are immediately greeted by an eye-catching aqua feature wall, a nod to the brand’s connection with angling. The redesign encompasses a complete modernization of the space, incorporating new displays and a layout that enhances the shopping experience, transforming the store into a modern, functional and cohesive retail environment.
Robin Philpott, the director and group CEO of Farlows, expressed immense pride in the completion of the refurbishment. “Farlows now boasts a store that truly represents its status and values as a prestigious brand,” said Philpott. “With 184 years of experience and expertise, along with the prestige and quality of the third-party brands we carry, the new design reflects our legacy while embracing a modern and inviting layout.”
The renovation was carried out with careful consideration of the brand’s longstanding customers, ensuring minimal disruption during the process. Philpott extended his gratitude towards the loyal customer base for their patience and support through the refurbishment period.
Farlows sees its new store as not just a retail space; it’s a destination for fly fishers, shooters and lovers of the great outdoors. “There is no other store like it, anywhere,” Philpott remarked, inviting enthusiasts to visit and experience the unique blend of tradition and modernity that Farlows now offers.
About
Founded by Charles Farlow, the brand has held fast to its roots while continually pushing the boundaries of product development and customer service. Farlows isn’t just a retailer; it’s a bastion of tradition, evidenced by the Royal Warrant first bestowed in 1982 and subsequently renewed in 2013 and 2019. This honour emphasises Farlows’ commitment to maintaining the highest standards of quality and service, as recognized by the British royal family.
The company offers the finest products but also expert advice and exceptional service, ensuring that every customer experience reflects the heritage and prestige that Farlows has cultivated over the years.
www.farlows.co.uk
