Europe’s IWA 2026 bookings surge, Beretta becomes ISSF’s Platinum Sponsor, and major US headlines shape the global shooting sports landscape.
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From the ultra-light Benelli Alpha to FX’s cutting-edge airguns, SGC unveils the most exciting new releases of 2025 for UK retailers.
Viking Arms brings Leupold’s newest premium optics to UK shops this summer, including riflescopes, red dots, binos, and spotting scopes.
Gun Trade Insider visits the London Proof House to learn how proofing safeguards firearm safety—and why its work still matters today.
Dave Barham chats with Peter Rose of Range & Country about airguns, customer service, and why the smile from a first-time shooter says it all.
A quick Google Business Profile tune-up can boost footfall and online visibility. Here’s what every shooting retailer should check right now.
Selling to first-time buyers? Here’s how to guide new customers through the process with clear advice, safety tips, and legal know-how.
Stephen Jolly speaks to GTI about stepping into the role of GTA executive director, his focus on trade resilience, and why outreach matters.
Not all brass is made equal. From raw materials to case volume, Paul Bradley explores what separates top-tier brass from the rest.
Could you spot a prohibited person? Many can’t. This guide explains the law and what retailers and shooting grounds need to know.

