Late last year BRK launched the Silver Ghost, a limited-edition airgun blending high performance with striking aesthetics. With plans to increase production through 2024, Gun Trade Insider discovers the innovative features that may interest UK retailers.
The announcement by BRK about the limited initial release of the new Silver Ghost model provided exciting news for the UK airgun market. This model, with its eye-catching brushed nickel metalwork and unique features, positions it as a standout offering in the competitive airgun segment.
Here’s an outline of the key details and specifications of the Silver Ghost that could be of interest to your potential customers.
BRK Silver Ghost key features
Metalwork
The Silver Ghost features a striking brushed nickel finish, offering a fresh aesthetic appeal compared to standard models.
Calibres and Power
It is available in .177 and .22 calibres for the UK market with a 12ft/lbs output. For international markets, a High Power (HP) model is available in all calibres up to .30 with the popular .22 calibre, capable of a powerful 65ft/lbs output.
Silencer Option
An optional silver 0db silencer complements the aesthetic while providing practical benefits in noise reduction, appealing to users who value stealth.
Pricing
The Silver Ghost Plus is priced at £1,750, while the HP model is priced at £1,860, reflecting its enhanced capabilities and features.
Supplied accessories
Each unit comes with a hard case, fully adjustable match-style trigger, a fully shrouded barrel with a ½ in UNF thread for an additional silencer, cross-bolt manual safety, adjustable Picatinny scope rail, and three additional accessory rails.
Additional accessories
Available accessories include butt pads, grips, rails, and a cheekpiece riser which allows the magazine to ‘double-up’ by twinning two units back-to-back, significantly increasing the shot capacity.
Magazine capacity
The magazine capacity varies with calibre – up to 13 shots in .177 and 11 in .22.
Specifications
BRK Silver Ghost Plus
Calibres: .177/4.5, .22/5.5
Length: 731mm (29 inches)
Weight: 3.2kg (7 lbs)
Energy: 12ft/lbs (both calibres) FAC available up to 95 12ft/lbs in .30
Magazine capacity: 13 shots (.177), 11 shots (.22)
BRK Silver Ghost HP
Calibre: .22/5.5
Length: 855mm (33.6 inches)
Weight: 3.4kg (7.5lbs)
Energy: Up to 65ft/lbs
Magazine capacity: 11 shots
Market release and availability
The Silver Ghost saw a limited initial release in December 2023 to select gun shops, with plans for increased production and broader distribution through 2024. This strategic rollout aims to meet the anticipated demand and allows BRK to gauge initial market reactions before a full-scale launch.
Daystate’s Tony Belas told Gun Trade Insider: “The development of the rifle started almost the day after the Daystate Delta Wolf was finished, with the decision made at an early stage to sell this rifle at a competitive price and under the Brocock label. The intention initially was to piggyback the million-pound machine used for the Delta Wolf main block to add value to this investment, but the immediate success of the Ghost’s launch back in the dying days of 2022 meant significant further investment needed to be made if we were going to continue to get both models simultaneously to market without component delays, so a second machine was purchased. This investment ensures the BRK Ghost as a mainstream product that will remain in gun shops for some time to come.
“This level of engineering is beyond what is normally available to a humble airgun company, and certainly would have been a pipe-dream for Daystate or BRK a few years ago,” continues Tony. “Brocock also took the opportunity to rebrand to BRK at the same time, which turned out the perfect time as the BRK name is now synonymous with the Ghost.”
This introduction of the Silver Ghost strengthens BRK’s commitment to the Ghost project and reflects the continuing move of the 55+ generation towards ‘casual target shooting’ where a bolder statement than the traditional black rifle and more customisation takes place. It allows for more choice within a recognised brand and model, and the continual shift towards more dynamic colours has certainly paid off for the company where it counts: in shop sales.
For trade information, interested parties are encouraged to contact BRK directly via the below channels.
07546 965771
ian@brocock.co.uk
www.brocock.co.uk
