Viking Arms is bringing Leupold’s latest generation of precision optics to UK retailers from late summer 2025, offering stockists a high-demand lineup of riflescopes, red dot sights, binoculars, and spotting scopes. With growing consumer interest in premium optics, these new releases provide an excellent opportunity for UK gun shops to expand their Leupold offering and meet the needs of hunters, competition shooters and outdoor enthusiasts.
At the forefront of the launch is the VX-6HD Gen 2 riflescope, an advanced optic designed to set a new benchmark for optical clarity, versatility, and rugged reliability – features that matter to serious shooters and drive strong sales for retailers.
VX-6HD Gen 2, A premium product customers will ask for
Every customer looking for a top-tier riflescope wants something that performs in all conditions, from low light to long-range precision. The VX-6HD Gen 2 is built to exceed expectations, making it a high-margin, high-demand product for UK retailers.
Key selling points:
- Unmatched optical clarity – Leupold’s professional-grade optical system ensures premium light transmission for an edge at dawn, dusk, and in poor lighting.
- Razor-sharp resolution – Advanced lens coatings reduce glare and enhance clarity for precise target tracking.
- Guard-ion lens coatings – Keeps lenses free from dirt, water, and smudges, making it ideal for UK weather.
High-performance features to drive sales:
- SpeedSet dial technology – Quick, tool-free turret swaps for fast adjustments in the field.
- Competition-grade adjustments – Borrowed from Leupold’s elite Mark 5HD scopes for repeatable accuracy.
- Integrated throw lever – Allows fast magnification changes for hunting in dynamic environments.
Optimised for UK hunting and shooting environments:
- 1-6×24 – Ideal for fast-moving game and driven hunts.
- 2-12×42 – The perfect all-rounder for mixed terrain.
- 3-18×40 / 3-18×44 / 3-18×56 – Excellent for longer-range precision.
- 4-24×52 – Designed for long-range shooting.
Why stock Leupold?
Leupold optics have a strong reputation and a loyal customer base, making them an easy sell for retailers looking to offer premium optics without excessive hand-holding. The VX-6HD Gen 2, along with Leupold’s new red dot sights and binoculars, ensures broad appeal across multiple shooting disciplines.
Expanding your Leupold range – new products for 2025
In addition to the VX-6HD Gen 2, Viking Arms is introducing several new Leupold optics, allowing retailers to diversify their offering and meet a variety of customer needs.
Freedom RDS red dot sight – Features Leupold’s CDS ballistic turret, with a custom-engraved turret cap included. A great add-on sale for AR shooters and driven game hunters.
Mark 5HD 2-10×30 – A new CMR-MIL reticle for tactical and long-range shooters. First focal plane illuminated reticle for precise windage and elevation holds. Available in black and dark earth anodised finishes.
BX-4 Range HD TBR/W Gen 2 binoculars – Improved optical clarity, weight balance, and ergonomics. Extended range up to 3,658 meters, with game detection up to 1,200 meters. Comes with a high-quality chest harness, making it a great bundle sale for hunters and stalkers.
SX-2 Alpine HD & SX-4 Pro Guide HD Gen 2 spotting scopes – Enhanced lens coatings for ultra-clear target identification. Direct Arca-Swiss mount compatibility for seamless tripod setup. Available in multiple configurations:
- SX-2 Alpine HD Gen 2 – 20-60×60 and 20-60×80 (angled eyepiece).
- SX-4 Pro Guide HD Gen 2 – 15-45×65 and 20-60×80 (angled or straight eyepiece).
Leupold Pro gear – a profitable addition to your store
For those who demand durability beyond optics, Leupold introduces:
- Rendezvous dry duffle bags (40L & 75L) – Waterproof, rugged TPU-coated nylon with a marine-grade EVA base.
- Enclosed binocular harness – Available with silent magnetic or elastic fasteners for secure, quick access.
Don’t miss out – pre-order now for late summer 2025 delivery
With the VX-6HD Gen 2 leading the charge, these new Leupold products present a strong sales opportunity for UK retailers. Viking Arms is the exclusive UK distributor, ensuring first access to the latest Leupold innovations.
Stock will be available from late summer 2025. Pre-order now to secure availability for your customers. For pricing, dealer terms and further details, contact Viking Arms today.
UK distributor
Viking Arms
E: sales@vikingarms.com
W: www.vikingarms.com
You can read the full April 2025 issue below:
